Shoe Dog is an amazing book. Told by Phil Knight, the creator of Nike, it chronicles the rise of one of the world’s foremost brands on…anything. Nike, as we know it today, is the best of the best. The “swoosh” was always the “swoosh.” Michael Jordan always repped Nike. Right? Nope. Not by a long shot.

In the late 60’s Phil Knight had an idea he referred to as his “Crazy Idea.” It had to do with disrupting the current shoe market in the US by importing shoes from Japan. He didn’t know exactly where his vision would take him, as no one ever fully does, but he was intent on seeing it through, one way or another.

Shoe Dog is one of the best books I’ve ever read, as it shows an inside look at the creation of a “king of industry,” as it started in the eyes of single man with a simple love for sport. Being a practical dreamer myself, his vision-to-reality story only helps to reinforce my own crazy ideas, as it will yours. (Get it through affiliate link on Amazon here).

Through all of the mishaps and adversities that come along with such an incredible journey, Phil Knight cites one small piece of advice as perhaps the most important he’s ever received. Paraphrased, he said, “Just keep going. Let everyone else say that you’re idea’s crazy. Just never stop.”

Just. Keep. Going.

Just. Do. It.


PS Have you checked out the AMX Fight Club? It’s not about MMA fighting; rather, it’s about applying that mindset to your life and business. We are 24 strong right now, and we’re looking for other committed individuals to continue to enhance the environment. Surround yourself with the best.