This posts serves as an outlet – partially to share my thoughts on my current state, but also to gain some clarification. To touch on last week’s post, I guess it’s a bit selfish and selfless.

For the past year, I’ve been exposed to a new world, a world of marketing, copywriting, value propositions, sales funnels, upsells and many more terms and strategies focused on creating and selling a product. I’m learning and evolving and keeping what sticks.

Trust me, I’ve sounded like a complete idiot at times when trying to “sell” my speaking and mentoring programs (I almost hope I can somehow find a recorded version of one of these calls to make fun of myself in the future). You see, I’ve never predicated the things I say and do with any thought of return on my mind. I’ve never tried to be or do anything – I’ve just been or done (Maybe that’s bad for sales).

When interviewing for a job/trying to secure a particular position, we are all tasked with identifying what sets us apart from the bunch, to identify what makes us unique and should persuade someone to hire us/date us/use our service.

How bout this…How about you set yourself apart by being and living that thing that you believe in more than anything in the world? You lead by example. (Your kids will listen to what you say, but they’ll do what you do).

This all sounds great and wonderful (I’m talking to myself here, too), but how in the world do I get that across in 5 (or 2) minute conversation?

I’m reading a book called, Start with Why, and in it, the author states that it’s our why that sets us apart, not our how or whatWhy we do it far outweighs how or what we do.

Personally speaking, I share my knowledge and experience from a lifetime of competition to inspire people to be the best version of themselves. That’s what and how I do what I do.

More importantly, though, why do I do what I do?

As a teacher, the thing that got me most was seeing a kid walk down the hall who lacked the self-confidence to look you in the eye and simply say, “Hello.” I wanted to grab hold of them, look them dead in the eye, and say, “It’s OK, be you.”

I believe in the power of good. I believe in the power of influence. I believe in the underdog.

There are two parts to my mission: 1. mentor those who need the comfort and support to develop self-confidence in being themselves, and 2. mentor those in leadership positions to be the best leaders possible in their pursuit of #1.

That is why I do what I do.

Why do you do what you do?

This week’s happenings: